The Field Guide to Human Centered Design by IDEO has been essential to my research and studies this year. Interviewing is just one of the many ways we can gather research in a given study. They are essential to gaining meaningful information from the people we are designing for so we can accurately design with them in mind.

My group for my Human Centered Design class in my university Graphic Design program actually utilized this research method for our own research. We have made it a point to take down raw data gathered from our interviews and then break it down later into information that we can use. One thing from this design process I feel like we haven’t gotten to do was interviewing people in their home or work environment which I feel like would help us a lot but due to COVID-19 restrictions we’ve been hesitant to do so.

Group interviews are also something that can be helpful because we can look into multiple views and opinions of different groups. While we haven’t gotten to do this specifically outside of attending LGBTQ meetings, I feel like we’ve got enough interviews of the same groups to get a feel for what the group interview process would lend us and how we can collect different opinions within the same group.

We’ve also conducted expert interviews into people in the industries we are researching so we can get informed opinions on it, and while I feel like our experience of it has been a rough road, it is very helpful to get their perspectives to see what they have done and what their point of views on the issues we face might be. Experts are very valuable to research in that aspect because the weight of the experience and opinions is greater in some aspects.

Our research methods also have and must include people in the extremes and getting opinions that are broad or outside of what we are looking for. I think it’s important to get the opinions of people who are in the gaps of opinions or our research or even target audiences to understand why they are there and how they fit into the bigger picture of our research. The same can be said for those within our research spectrum and how they fit into it all as well.

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