This was just a fun side project to stretch out the product design muscles. The goal of this was to rebrand the Cellucor C4 Pre-Workout supplement to appeal to a different audience who weren’t attracted to the “Gym Bro” aesthetic of many workout supplements in stores. I went for a minimalist but still edgy design to keep with the values and mood of the brand while also making it more appealing for a more low-key audience.